Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Some fraternities move away from party image

College life has long been known for serious partying and lots of booze. However, recent wellness trends have trickled down into the lives of university students. Some frats are beginning to encourage a healthy lifestyle for their members by providing yoga classes. These reason behind it is not only to improve the health of students, but also to improve the image of fraternities.

Some fraternities move away from party image –

COLUMBIA, Mo. — The basement of the Sigma Phi Epsilon house at the University of Missouri-Columbia is filled with familiar fraternity icons like a well-worn pool table, stacks of violent films like Kill Bill on DVD, and of course, the stench of stale beer.

A closer look reveals a much different scene. With the soothing sounds of a Zen Cafe CD playing in the background, Sig Ep brothers listen raptly as a campus yoga instructor leads them through a series of contortionist poses during an 8 a.m. workout.

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Filed under: college students, health

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