Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Chivas Bringing Back 25-Year-Old Scotch

Chivas is going to be bringing back it’s 25-year-old scotch which has been off the market for a long time. The brand is making a come back by targeting premium scotch drinkers at places where the intellectuals congregate.
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MediaPost Publications – Chivas Bringing Back 25-Year-Old Scotch – 10/10/2007

CHIVAS REGAL 25-YEAR-OLD SCOTCH DISAPPEARED after WWI and Prohibition–but Chivas, which first launched the brand in 1909 as a 25-year-old, high-end Scotch, is bringing it back.

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Filed under: advertising, Consumer, spirits, Tastemakers

One Response

  1. Gajendra Singh says:

    I want to sell a bottle of chivas eagle it is approx 26 years old

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