Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Hesitant to Start Holiday Shopping: Survey

A new survey suggests consumers a hesitant to start holiday shopping, and they plan on buying later this year.

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Consumers Hesitant to Start Holiday Shopping: Survey
Despite retailers’ efforts to jumpstart holiday sales, people plan to start shopping later this year and impulse buying is expected to drop, according to a recent survey by The NPD Group.

Some 41% of people don’t plan to start their holiday shopping until after Thanksgiving. That’s a 10% increase compared to 2006, according to The NPD Holiday Survey of Consumer Purchase Intentions.

Meanwhile, retailers are setting up their stores with holiday-themed merchandise even earlier than usual, with some starting in the middle of August to sway purchases. But shoppers are complaining there are no incentives to shop early when the discounts come later, the survey said.

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Filed under: advertising, gift giving, holidays, living target

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