Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Miller, Coors To Shake Up U.S. Beer Market

Early this week, SABMiller and Molson Coors drew up some plans to merge. The reason is because there have been profound changes in in the US alcohol beverage industry. The possibility of this merger seems to have Anheuser Busch a little nervous that these too companies will have more leverage for competition.
C.

Miller, Coors To Shake Up U.S. Beer Market – WSJ.com

The U.S. beer business, battered by a shift in consumer tastes, faces a further shake-up with plans by SABMiller PLC and Molson Coors Brewing Co. to merge their U.S. operations.

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