Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: Private Labels Missing Hispanic Opportunities

A new study from Vertis Communications took a look at  English speaking and Spanish speaking Hispanics in the US and their perceptions of private label brands. The study showed that 88% of English speaking Hispanics have a positive perception of private label, while only about 27% of Spanish speaking Hispanics said they did not know enough about private label brands to want to try them.
C.

MediaPost Publications – Study: Private Labels Missing Hispanic Opportunities – 10/10/2007

WHILE ENGLISH-SPEAKING HISPANICS ARE OPEN-MINDED to private-label brands, less of those who speak only Spanish at home are willing to try them.

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Filed under: Consumer, CPG, Hispanics

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