Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Social-Networking Diet

The experts in the diet game are changing. Sure, all the “plans” and books on diet are generally a starting point, but people are turning to peers to get diet advice. Numerous social networking sites have popped up to meet the needs of people who want to connect with others who have struggled with weight issues for advice, encouragement and support.

The Social-Networking Diet –

Online social-networking sites for niche groups have been multiplying, looking to piggyback on the success of MySpace and Facebook Inc. by offering content tailored for their users. Now there are several health and nutrition sites that incorporate social networking, including Calorie-Count,, and PEERtrainer Inc.

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Filed under: Consumer, diet, food, health, social networking

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