Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Venture Back Into Aisle 7 For Center-Store Goods

A new report from IRI challenges the idea that many consumers shop the perimeter of a grocery store. According to a the new report, sales of shelf-stable goods has grown in the last year.
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MediaPost Publications – Consumers Venture Back Into Aisle 7 For Center-Store Goods – 10/11/2007

THERE’S BIG NEWS AT U.S. grocery stores: Customers are venturing back into the center aisles. After years going wild in the produce, meat, dairy and deli departments, IRI reports that shoppers are returning to “center store” products.

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Filed under: Consumer, CPG, shopping

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