Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Venture Back Into Aisle 7 For Center-Store Goods

Gains aren’t coming at the expense of the fresh foods grocers have been pushing
so hard in recent years. “There doesn’t seem to be any evidence of a pullback in
spending on fresh foods,” says the editor of IRI’s report. “But consumers are
really responding to the emphasis on healthy new products in the center aisle,
whether it’s lighter and lower-calorie versions or enhanced nutritional


MediaPost Publications – Consumers Venture Back Into Aisle 7 For Center-Store Goods – 10/11/2007
THERE’S BIG NEWS AT U.S. grocery stores: Customers are venturing back into the center aisles. After years going wild in the produce, meat, dairy and deli departments, IRI reports that shoppers are returning to “center store” products.

Sales of those shelf-stable goods–which account for most of a store’s aisle space–grew 3.1% in the 52 weeks ending Aug. 12 across food, drug, and mass channels, including Wal-Mart.

And it’s not just the products that are winners. Grocers themselves successfully held onto their market share in center-store sales, a first in more than a decade, as consumers flocked to supercenters, club stores and drug stores.


Filed under: Consumer, CPG

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