Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Cool not as Important as Connceted for Teens

As marketers, we constantly ask ourselves, What do teens care about? A new report from Mobile online Testing Exchange and eCrush reveals that 13-17 year olds always want to be connected to friends and family. When it comes to their mobile phones, teens really seem to appreciate the convenience of being able to communicate from anywhere.

Center for Media Research – Daily Brief

Cool Not As Important As Connected For Teens With Cell Phones

Mobile Online Testing Exchange and eCRUSH, releasing research insight into the way cell phones make teens ‘feel’ and the benefits they get from cell phone ownership, finds that 77% of teens cited “convenience of being able to communicate from anywhere,” while 75% said “security of being able to reach family” are major cell phone benefits benefits. Much lower on the list was friends’ admiration of their cell phone features at 41%.

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Filed under: Mobile, technology, Teens

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