Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

CPG Consumers Trust Online Reviews

A new report shows that online consumer reviewed products are credible, especially when it comes to consumer packaged goods.


CPG Consumers Trust Online Reviews – eMarketer
Consumer product reviews may have once been suspect, but virtually all shoppers now find them credible, according to a Deloitte Consumer Product Group-sponsored study. Deloitte also found that 62% of Internet users read product reviews written by other consumers.

The study comes on the heels of other user review studies that found that online shoppers often check them when researching product purchases.


Filed under: CPG, Internet, shopping, websites

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