Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

CPG Consumers Trust Online Reviews

A new report shows that online consumer reviewed products are credible, especially when it comes to consumer packaged goods.

~A

CPG Consumers Trust Online Reviews – eMarketer
Consumer product reviews may have once been suspect, but virtually all shoppers now find them credible, according to a Deloitte Consumer Product Group-sponsored study. Deloitte also found that 62% of Internet users read product reviews written by other consumers.

The study comes on the heels of other user review studies that found that online shoppers often check them when researching product purchases.

Advertisements

Filed under: CPG, Internet, shopping, websites

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,651 hits
%d bloggers like this: