Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

1,200 Marketers Can’t Be Wrong: The Future Is in

The ability of new media to monitor what consumers are doing — like
keeping track of which Web sites they visit — is fueling interest in
behavioral targeting.

~A

1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior – New York Times
Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization.

The 1,200 people who attended the 97th annual conference of the Association of National Advertisers, held here from Thursday through yesterday, heard speaker after speaker address the growing popularity of what is known as behavioral targeting, as opposed to basing pitches on consumer attitudes, opinions or perceptions.

The ability of new media to monitor what consumers are doing — like
keeping track of which Web sites they visit — is fueling the interest
in behavioral targeting. Several speakers also described how they were
using traditional media to more precisely aim advertising at consumers
based on behavior, through steps like tailored television commercials.

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Filed under: advertising, Consumer, Customization, living target

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