Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office Estimates: October 12-14, 2007

Weekend Box Office Estimates: October 12-14, 2007
Why I Didn’t Get Married (Lionsgate)          $21.5 million – opening weekend
The Game Plan (Buena Vista)                    $11.5 million – 3 wk total $59.4m
Michael Clayton (Warner Bros.)                 $11.0 million – 2 wk total $12.1m
We Own the Night (Sony)                         $11.0 million – opening weekend
The Heartbreak Kid (Paramount/DreamWorks) $7.4 million – 2 wk total $26.0m
Elizabeth: The Golden Age (Universal)        $6.2 million – opening weekend
The Kingdom (Universal)                          $4.6 million – 3 wk total $39.9m
Across the Universe (SonyRevolution)        $4.0 million – 5 wk total $12.9m
Resident Evil:Extinction (ScreenGems)        $2.7 million – 4 wk total $48.1m
The Seeker: The Dark is Rising (Fox)          $2.2 million – 2 wk total $7.1m
Source: Box Office Mojo

Weekend Box Office for kids/tweens/teens rated G, PG or PG-13; October 12-14, 2007:
Tyler Perry’s Why Did I Get Married (Lionsgate) PG-13 Opening Weekend $21.5m
The Game Plan (Buena Vista) PG                                $11.5m-3 wk total $59.4m
Elizabeth: The Golden Age (Universal) PG-13               Opening Weekend $6.2m
Across the Universe (Sony (Revolution)) PG-13            $4.0m-5 wk total $12.9m
The Seeker: The Dark Is Rising (Fox) PG                     $2.2m-2 wk total $7.1m
Feel the Noise (Sony BMG) PG-13                               $1.4m-2 wk total $5.1m
Mr. Woodcock (New Line) PG-13                                 $1.2m-5 wk total $24.4m
Transformers (Paramount (DreamWorks)) PG-13         $735,000-15 wk total $317.6m
The Final Season (Yari Film Group) PG                        Opening Weekend $665km
The Bourne Ultimatum (Universal) PG-13                    $684,000-11 wk total $225.6m
Source: Box Office Mojo

Top 10 Mexican Box Office Estimates- October 5-11, 2007
Yo Los Declaro Marido y Larry (Universal Pictures Int)   $989,322 – 2 wk total $2.96m
Resident Evil 3: La Extincion (Sony Pictures Intl)          $720,627 – 3 wk total $5.62m
Supercan (Walt Disney Studios Intl)                            $629,755 – 3 wk total $3.19m
Invasores (Warner Bros.)                                           $629,755 – 2 wk total $1.33m
Super Cool (Sony Pictures Intl)                                   $382,830 – opening wk
La Santa Muerte (Videocine)                                       $324,401 – 2 wk total $1.1m
Stardust: El Misterio de la … (Paramount Pictures Intl)  $290,431 – 5 wk total $4.51m
Catacumbas (Videocine)                                             $164,090 – opening wk
Todo Corazon (Paramount Pictures Intl)                       $144,612 – opening wk
Ligeramente Embarazada (Universal Pictures Int)         $116,020 – 7 wk total $2.04m
*Source: Nielsen EDI and Variety

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Filed under: movies

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