Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Organic Food Consumers Also Big on Wine and Imported Beer

A new study from Scarborough finds that the West Coast is home to a large percentage of organic consumers. In addition, organic consumers also tend to sped a great deal on other luxury goods including wine and imported beer.


Organic Food Consumers Also Big on Wine and Imported Beer

According to a recent analysis from Scarborough Research, the West Coast is a stronghold for organics consumers. Out of the 79 local markets measured, 23 were identified as organics markets (those markets that have an above-average percentage of organics consumers). Of these 23 organics markets, more than half are in the Western census region, more than one-quarter are in the Southern census region, three cities are in the Northeast, and one is in the Midwest

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Filed under: Consumer, luxury, organics

2 Responses

  1. As an organic consumer on the West Coast – I agree w/this report (although I’m more of a wine gal than beer). It’s amazing there was a study done on this.

    But, being environmentally friendly is so important. Check out my post on Retail Design Diva today about global warming’s affect on the fashion industry. Seriously.

    -Heather 🙂

  2. Idetrorce says:

    very interesting, but I don’t agree with you

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