Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Pearls For The People: Tiffany Lowers The Bar

Jeweler Tiffany & Co. is bringing a lower-end store to the people. The brand plans to open 70 new stores in a new format centering around self-purchase. Lately, many high end designers are taking their labels to the masses through stores like H&M and Target. It’s not surprising to see this luxury jeweler follow suit.


MediaPost Publications – Pearls For The People: Tiffany Lowers The Bar – 10/19/2007
IN AN EFFORT TO MAKE luxury ever more accessible, Tiffany & Co. is launching a new format, tentatively called Tiffany & Co. Collections. The new format, which won’t sell engagement rings, “will reach out clearly to the self-purchase customer, with a selling environment that celebrates Tiffany style.”


Filed under: Consumer, experiential, fashion, luxury, trends, Women

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