Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Who’s Watching Sports Online?

I’ll give you 3 guesses who watches the most sports online…
    Its not grandma, its not you little sister, Yes!! it is men 25+.
New research from Nielsen reveals that men 25 – 54 watch the most sports online. They are fairly affluent, and tend to watch their sporting events mainly on Yahoo and ESPN.

Who’s Watching Sports Online? – Daily Brief

A deeper look at the demographics of sports watchers, their online destinations, advertisers, impressions and ad types.

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Filed under: Men, sports

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