Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumer Online Reviews Strongly Influence Purchase Decisions

New research shows that consumers are turning to online reviews now more than ever, and these reviews have an impact on their purchase decisions.

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Center for Media Research – Daily Brief
According to a recent survey by Deloitte’s Consumer Products group, consumers are turning to online reviews in large numbers, and those reviews are having a considerable impact on purchase decisions. 62 percent of consumers read consumer-written product reviews on the Internet, says the report, and of these, more than eight in 10 say their purchase decisions have been directly influenced by the reviews, either influencing them to buy a different product than the one they had originally been thinking about purchasing, or confirming the original purchase intention.

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Filed under: Consumer, CPG, digital, Gen Y, Internet, trends, UGM, websites, Young Adults

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