Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Now Serving: a Makeover

Be on the look out for growth in popularity of tennis. ATP is the non-profit group that governs men’s pro tennis tournaments. However, it seems to been in need of some name recognition. For this reason, the group will be rolling out a new ad campaign. The goal of the campaign is to attract new audiences to the sport of tennis as well as attracting new sponsors.

Now Serving: a Makeover –

The ATP Tour has an image problem. The London-based not-for-profit group governs men’s pro tennis tournaments around the world, but it isn’t responsible for the Grand Slam — the Australian Open, French Open, Wimbledon and the U.S. Open, the tournaments that attract the biggest sponsors and the biggest audiences. (They are under the supervision of the International Tennis Federation, a separate body.) While Grand Slam events dominate the sports pages, players spend far more time on the ATP Tour, which runs matches in 30 countries for 11 months of the year.

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Filed under: advertising, sports

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