Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

PetSmart Focuses On PetsHotel In New TV Spot

Ready or not – here come the pet hotel TV ads! PetSmart is featuring its PetsHotel service in its latest TV ads.


MediaPost Publications – PetSmart Focuses On PetsHotel In New TV Spot – 10/22/2007
PETSMART REVEALED A NEW TV spot in its monthly newsletter sent to opt-in customers last week.

The 30-second spot broke recently in “a very limited engagement,” says a PetSmart spokesperson. However, it is being pulled out of rotation until first-quarter 2008 due to a “reordering of priorities,” he says.

The new commercial is called “Away from home” and focuses on the PetsHotel boarding facilities available at select PetSmart stores. The spot shows the similarities between a dog’s stay at the PetsHotel and its owner’s stay at a regular hotel. The owner tests out the bed in one shot while the dog tries out its bed in the next.

The owner taps the top of the TV to try to make the static go away while in the next shot the dog is seen looking up at its own well-focused TV. The next shot shows the owner working out in a hotel exercise room while the following scene shows a PetsHotel employee playing fetch with a group of dogs.


Filed under: advertising, Consumer, dogs, pets

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