Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers Explore New Virtual Worlds

The evolution of online marketing is an interesting phenomenon to be living through. Marketers are trying to navigate through a new world where best practices have not necessarily been established. They are trying to latch on to the next big thing or create the most engaging content while at the same time trying to be cautious.

We know that more and more consumers are entering virtual worlds and social networks, but the consumer composition and constructs of these sites are in constant flux in an ever changing world. Digital worlds are definitely here to stay, and it will be interesting to watch where the best successes are found.
C.

Marketers Explore New Virtual Worlds – WSJ.com

A year ago, online virtual world Second Life was being hailed as the next big digital-marketing phenomenon. But it has begun to lose some of its luster. Put off by high costs and uncertain returns, marketers who had rushed to establish a presence in the three-dimensional online computer game are beginning to look elsewhere. Some are trying other virtual worlds with names like Gaia Online, Zwinktopia, Stardoll and Habbo. Others, particularly in the entertainment industry, are creating their own virtual worlds that fans visit via a brand’s Web site.

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Filed under: Consumer, Internet, social networking, Virtual Worlds

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