Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

MySpace Seeks to Create A Destination for Games

MySpace will feature free, easy-to-play titles from Oberon Media. Given that MySpace allows user-generated items like layouts, content tables and more, what do you think the likelihood that they will open up gaming to developers? Additionally, do you think MySpace will open their games up to advertisers and marketers? After all, you can be “friends” with brands on the social networking site…


MySpace Seeks to Create A Destination for Games –
MySpace, already a leading online provider of music and video, is beefing up its presence in another sector of entertainment — games — through a deal with Oberon Media Inc.

The online social network, a unit of News Corp., on Tuesday announced a plan to create a destination for games on the site through a deal with New York-based Oberon, a closely held company that distributes games to a variety of high-profile online partners. The games section on MySpace, due to be launched in January, will feature hundreds of free “casual” games — easy-to-play titles that are part of the fastest growing sector of the games industry.


Filed under: advertising, Branded Entertainment, digital, Games, Gaming, social networking, trends, UGM, websites

One Response

  1. Abby says:

    Looks pretty cool, but it reminds of what is already doing. They just relaunched their site about a month ago and they offer free “casual” games too- and give away a bunch of prizes and money.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,276 hits
%d bloggers like this: