Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More pets dressed to chill for Halloween

From mass merchants to big pet store to small pet boutiques – retailers are pushing Halloween costumes for pets. More than 7.4 million households will dress up their pets this year according to the National Retail Federation.


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More pets dressed to chill for Halloween – USATODAY.com
Looking to scare up Halloween sales, retailers have stocked up on what to some might be a scary idea: pet costumes.

More than 7.4 million households will dress up their pets this year, the National Retail Federation says. Most popular are devils, pumpkins and witches, the NRF says, but offbeat costumes, such as a peacock and a mini-Princess Leia from Star Wars, are also selling.

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Filed under: Consumer, dogs, pets, trends

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