Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumer Companies Look For Insights On Shoppers’ Behavior

Nielsen will be teaming up with some big CPG companies on a new project, PRISM – Pioneering Research for an In-Store Metric. The project is designed to gain insight into consumer shopping patterns. The study will use infrared sensors and manual counting to understand which areas of a store are most populated and the affects of in-store marketing.
Once the research and analysis are complete, Nielsen will syndicate the data to marketers who want to understand how to better reach consumers in-store. Nielsen intends this research to help develpoers determine how new stores are built.
C.

Consumer Companies Look For Insights On Shoppers’ Behavior

Predicting the number of shoppers likely to pass through the shampoo aisle of a store on a Sunday afternoon isn’t easy.

But a group of consumer suppliers and retailers think they’ve come up with some answers. In the next month or so, a consortium of companies working with Nielsen Co. expect to get their first major chunk of data that measures store traffic.

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Filed under: Consumer, In Store, research

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