Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Steelers first in local market brand strength

The Pittsburgh Steelers ranked first among 122 team brands in an online survey
of 12,000 sports fans in 47 markets nationwide. The team’s brand has been
“clearly defined” and “consistent for decades,” while its ownership is widely
perceived as genuine, says Len Perna, president and CEO of Turnkey Sports &
Entertainment. Fans described the team’s brand as “strong,” “tough” and
“hard-working,” he says.

Behind the Steelers in the top 10 are the NFL’s
New England Patriots, Indianapolis Colts, New Orleans Saints and Green Bay
Packers, NHL teams the Buffalo Sabres and Detroit Red Wings, baseball clubs the
Boston Red Sox, the St. Louis Cardinals, and the NBA’s San Antonio Spurs. The
New York Yankees ranked 29th and the Dallas Cowboys 28th, though those teams had
the top two out-of-market followings.


Steelers first in local market brand strength – Sports Biz –
PITTSBURGH – The Pittsburgh Steelers are more than just a good football team. They’re also a powerful brand.

The franchise was named the strongest team brand in its local market compared with scores of other professional sports teams across the country in a new consumer survey, the 2007 Turnkey Team Brand Index.

The Steelers ranked first among 122 team brands in the National Football League, the National Basketball Association, the National Hockey League and Major League Baseball in home-market strength.


Filed under: Consumer, sports

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