Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Dark Chocolate Introductions Put Pressure On Premiums

Introductions of new dark chocolate lines from Mars and Hershey this year have
increased the pressure on the premium chocolate companies such as Ghirardelli,
Lindt and Ferraro Pan.

~A 

MediaPost Publications – Dark Chocolate Introductions Put Pressure On Premiums – 11/07/2007
AS CONSUMERS CONTINUE TO SIFT through data about possible health benefits from dark chocolate and see the premium chocolate as an affordable luxury, chocolate marketers are counting on the segment to continue to fuel growth.

“If you look at the long-term trend, [premium chocolate] has been driving category growth,” says Fabrizio Parini, senior vice president/marketing and retail for Ghirardelli. “Consumers were waiting for high-quality chocolate.”

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Filed under: Chocolate, Consumer, CPG, food, trends

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