Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: Hispanics Are Top Users of Gift Cards

Hispanics spend more on gift cards than any other ethnic group, according to a
new study from Comdata-Stored Value Solutions. They purchase an average value of
$71, while African-Americans spend $60 and Caucasians spend $41.

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Study: Hispanics Are Top Users of Gift Cards
Gift cards continue to be a hot holiday item. However, when it comes to Hispanic consumers, they couldn’t be any hotter. The Hispanic segment spends more on gift cards than any other ethnic group, per a new study.

Hispanics purchase an average value of $71, according to Comdata-Stored Value Solutions, Louisville, Ky. Meanwhile, African-Americans spend $60 and Caucasians spend $41 on the average gift card purchase.

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Filed under: Consumer, gift giving, Hispanics, holidays

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