Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Prefer to Buy From Companies That Reflect Their Values – Daily Brief

This is the fist time BBMG has conducted a report on consumer perceptions of sustainability and corporate responsibility. The results confirm that consumers have a growing concern for the environment and desire to purchase products from companies that have commitments to sustainability.
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Consumers Prefer to Buy From Companies That Reflect Their Values – Daily Brief

According to the inaugural BBMG Conscious Consumer Report, nearly nine in ten Americans say the words “conscious consumer” describe them well and are more likely to buy (if products are of equal quality and price) from companies that:

* Manufacture energy efficient products (90%)
* Promote health and safety benefits (88%)
* Support fair labor and trade practices (87%)
* Commit to environmentally-friendly practices (87%)

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Filed under: Consumer, eco-friendly, environment

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