Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

IBM: ‘End of Advertising as We Know It’ – Marketing Charts

IBM recently conducted a survey of digital media and entertainment habits. The report basically claims that the way consumers are using media has shifted and will continue to move in a customized and individualized direction. Advertisers must adapt or sink.
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IBM: ‘End of Advertising as We Know It’ – Marketing Charts

Consumers are more in control than ever and savvier about filtering marketing messages, according to a report partly based on an IBM survey of digital media and entertainment habits. The IBM Global Business Services report, “The End of Advertising as We Know It,” forecasts greater disruption for the advertising industry in the next 5 years than in the previous 50.

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Filed under: advertising, Consumer, Internet, Media

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