Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

My Network, My Cause

The Internet is truly a great thing when it can connect like-minded people with common interests, drive and desires. We have seen report after report claiming that young people today are concerned about major issues such as human rights and the environment. These tech-savvy college grads are finding each other online through social networks. They are connecting and making things happen to raise awareness and funds for the causes they have heart for.
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My Network, My Cause – New York Times

IN 2003, as Howard Dean’s presidential bid surged, the Internet was hailed as a decisive new factor in electoral politics. In 2007, the explosive growth of online social networks seems poised to drive a similar upheaval in the world of philanthropy.

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Filed under: college students, interactive, Internet, social networking, social responsibility, Young Adults

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