Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Undoing Your Daily Damage to the Earth, for a Price – New York Times

There are many consumers out there that want to do more for the environment, however they are finding that their lifestyles currently don’t allow them to make drastic changes. These environmentally conscious consumers are turning to purchasing carbon offsets in order to reduce their carbon footprint.
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Undoing Your Daily Damage to the Earth, for a Price – New York Times

PATTI SARANIERO and her husband, Ben Thoron, who have three sons and live in San Diego, already recycle or compost their trash, and use compact fluorescent light bulbs. Last year, they decided to do even more to help the environment: they paid a company to help them offset some of the carbon they use.

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Filed under: early adopters, eco-friendly, environment

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