Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Web Site for Pet Lovers, and Marketers Who Love Them

NBC Universal and Procter & Gamble have set up a Web portal that
looks something like a Yahoo or AOL for pet owners, with a bit of
Facebook and MySpace thrown in.

~A

A Web Site for Pet Lovers, and Marketers Who Love Them – New York Times
KNOWING that you can never underestimate people’s love for their cats and dogs, NBC Universal and Procter & Gamble have set up a Web portal that looks something like a Yahoo or AOL for pet owners, with a bit of Facebook and MySpace thrown in.

The site, Petside.com,
offers a full menu of information about dogs and cats, from the serious
(how to diagnose your pet’s illnesses) to the silly (funny animal
videos). There are links to shopping sites (like Petco.com)
and articles about topics like what to do if visitors are allergic to
your pet (hint: vacuum). Visitors are encouraged to set up social
networking profiles in order to meet other pet owners.

The companies that set up Petside.com plan to share the advertising
revenue. Procter & Gamble is already planning to market its Iams
pet food and Febreze air freshener there, and NBC Universal, a unit of General Electric,
is promoting some of its programs. Petside will also be linked to a
pet-specific site in NBC’s iVillage site and promoted weekly on the
“Today” show.

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Filed under: advertising, Branded Entertainment, Consumer, content, Customization, digital, dogs, Internet, living target, pets, social networking, websites

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