Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Disney Reaches to the Crib To Extend Princess Magic

Disney is looking to grow its Princess franchise with a new range of products aimed at newborns.

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Disney Reaches to the Crib To Extend Princess Magic – WSJ.com
At the recently opened Bibbidi Bobbidi Boutique at Cinderella’s castle in Walt Disney World, hordes of young girls in ball gowns jostle every day to get their hair coiffed, their nails painted and their faces plastered with make-up to imitate their favorite princess.

It’s an image that’s become classic of the Walt Disney
Co. Princess revolution. What started out in 2001 as a few princess
outfits became an overnight sensation as Disney enchanted 3- to
6-year-old girls throughout America with everything from princess
comforters and princess backpacks to princess-emblazoned sneakers.
Smartly-packaged releases of classic princess movies have helped bring
girls back for more each year.

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Filed under: clothing, Consumer, fashion

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