Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Humbug To The Internet: Teens Prefer To Shop The Mall

A new study finds that teens would rather go to the mall with friends to shop
than buy things online. What they do use the Internet for is window shopping,
relying on it more than any other source for figuring out what to do with all
that allowance: 65% say they learn about “cool new products” on the Internet,
compared to 62% from friends, 54% from TV ads and 48% from magazines.

~A

MediaPost Publications – Humbug To The Internet: Teens Prefer To Shop The Mall – 11/16/2007
WHEN IT COMES TO HOLIDAY shopping, it turns out teens aren’t as tethered to their computers as marketers have been led to believe. A new study finds that 95% of teens, 13 to 17, say they will choose shopping at stores and malls over catalog and online purchases this holiday season.

“People think about teens and the Internet,
and get this idea that’s where they spend all their waking hours, and
it’s just not true,” says Bruce Friend, president for media and
entertainment insights for OTX (Online Testing eXchange), which
conducted the poll in conjunction with eCrush, a PG-13 social
networking site.

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Filed under: Consumer, experiential, fashion, gift giving, holidays, Internet, shopping, Teens, Tweens, websites

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