Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Is Black Friday Becoming Consumers’ Favorite Holiday?

The brick-and-mortar retailers that benefited most from the week’s searches are
Wal-Mart, Sears and Best Buy. (In the comparable week last year, Best Buy,
Circuit City and Sears were among offline brands to receive the most traffic
from Black Friday Web sites.) remained the most-visited Web site last
week, with 11% of visits; Wal-Mart came in second with 6%


MediaPost Publications – Is Black Friday Becoming Consumers’ Favorite Holiday? – 11/19/2007
MORE EVIDENCE THAT BLACK FRIDAY is infecting consumers earlier each year: A new survey from Hitwise says online traffic to Black Friday advertising Web sites increased by 52% for the week ending Nov. 10, compared to the comparable week a year ago.

And Halloween better watch its back–because at this rate, Black Friday will become America’s new favorite holiday. Searches on the term “Black Friday ads” are up 91% compared to last year and have increased 954% since 2005. (In 2006, those searches increased 452% from 2005.)


Filed under: Consumer, shopping, websites

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,328 hits
%d bloggers like this: