Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Setting a New Course

Fewer than one in 10 American drivers currently use satellite navigation
systems, but that ratio is set to rise sharply. Fueled by sharp price declines,
unit sales of global positioning satellite (GPS) devices grew by 235% last year,
according to NPD Group.


Can Garmin Maintain GPS Lead? | Newsweek Enterprise: Global Business |
It is precisely 3,068 miles from the North Pole to the giant warehouse at the intersection of South Ridgeview and 151st Street in Olathe, Kansas. Inside, workers are betting that a gift-carrying sleigh will be making many stops in the town next month en route to millions of American chimneys. Stacked to its 30-foot ceiling with shrink-wrapped pallets of consumer electronics, the warehouse belongs to Garmin Ltd., the country’s leading seller of devices that use global positioning satellite (GPS) technology. GPS was once an obscure niche appealing to the military, boaters and pilots, but lately GPS devices have begun migrating onto millions of dashboards. And lest there be any doubt Garmin believes this journey is just beginning, look next door. There, cranes are constructing a new warehouse that’s even bigger.


Filed under: Consumer, Mobile, travel, trends

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