Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Most Consumers Are In Anything But Festive Moods

According to a recent survey, it’s not the weather that is frightful, at least according to consumers. It’s the lines at the stores!

~A

MediaPost Publications – Most Consumers Are In Anything But Festive Moods – 11/23/2007
THE NATIONAL RETAIL FEDERATION’S LATEST poll finds that up to 132.9 million Americans may shop today, Saturday or Sunday–including half of those between the ages of 18 and 24.

Wrapping one’s brain around what those numbers mean–what will they talk about while they circle the mall endlessly? Who will hold their coats while they try on reindeer sweaters? How will Orange Julius and Cinnabon keep up?–is enough to give everyone a headache.

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Filed under: Consumer, holidays

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