Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers say (mac &) cheese, please

One of childhood’s staples, mac & cheese, is featured on many menus from TGI Friday’s to upscale Manhattan eateries, making it a food trend for kids and grown ups.

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Consumers say (mac &) cheese, please – USATODAY.com
One of the nation’s hottest food trends is both targeting nostalgic grown-ups and putting smiles on kids’ faces: mac & cheese.

In an age of better-for-you eating, calorie- and carb-heavy macaroni and cheese is making a comeback. It’s now sold in restaurants from fast-food and casual-dining to chi-chi establishments. Even packaged-food giants are cashing in as folks seek sensory comfort in the tastes and smells of their youth.

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Filed under: Consumer, food, gourmet, trends

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