Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

In-Store Wi-Fi Is Free, but Not Commercial-Free

AnchorFree, a company in Sunnyvale, Calif., has introduced a service
that lets merchants offer free advertising-supported Wi-Fi to customers
on store premises. How will consumers react when they now have to view an ad before connecting to a free Wi-Fi network?

~A

In-Store Wi-Fi Is Free, but Not Commercial-Free – New York Times
PEOPLE who like to use their laptops, iPhones and other devices in public are always so delighted when they stumble on a wireless hot spot in an unexpected place. Will they be pleased enough to look at ads before getting their broadband fix?

AnchorFree, a company in Sunnyvale, Calif., that is two and a half years old, has introduced a service that lets merchants of any size — from a large bookstore chain to a mom-and-pop restaurant — offer free advertising-supported Wi-Fi to customers on the store premises. People who are shopping or eating in an AnchorFree location will see banner ads on their screens or short video spots or both before their browsing session.

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Filed under: advertising, Consumer, digital, Internet, Media, Mobile, technology, websites

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