Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Tattoo ads turn people into ‘walking billboards’

On a never-ending quest to appeal to the young and young-minded, companies from
Goodyear to Volvo are using tattoos in advertising and promotion. Once seen as a
silent cry of rebellion, tattoos now possess a status so firmly mainstream that
the Web site Leaseyourbody.com connects advertisers with those who want to be
paid for sporting tattoo advertisements.

~A

Tattoo ads turn people into ‘walking billboards’ – Media biz- msnbc.com
NEW YORK – What does Angelina Jolie have in common with Joseph Stalin and Thomas Edison as well as two out of every five Americans between the ages of 26 and 40?

They all have tattoos.

Once seen as a silent cry of rebellion, tattoos now posess a status so
firmly mainstream that advertisers are using them to market everything
from tires and shoes to wine and energy drinks. That has its downside,
though. The more acceptable tattoos become, the more they lose their
edginess — and their value as advertising.

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Filed under: advertising, Consumer

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