Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Anheuser To Roll Out Chelada In January

Anheuser-Busch will be rolling out its Chelada product in January.

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MediaPost Publications – Anheuser To Roll Out Chelada In January – 11/29/2007
ANHEUSER-BUSCH EXPECTS TO ROLL OUT its Chelada products nationwide in January after what the company calls “tremendous success” in Arizona, Colorado and Nebraska test markets.

A-B has made a deal with Cadbury-Schweppes to have the latter provide the former with its Clamato Tomato Cocktail product, which the beer giant blends with Budweiser and Bud Light, bottles, and distributes.

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Filed under: Beer, Consumer, Hispanics

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