Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Cyber Monday Traffic Up 26% Over ’06

Despite a grim consumer outlook for holiday shopping this year, sales on Cyber Monday were up 26% over the last year.

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MediaPost Publications – Cyber Monday Traffic Up 26% Over ’06 – 11/29/2007
U.S. TRAFFIC ON CYBER MONDAY increased 26% compared to 2006, Hitwise reported Wednesday–the third year in a row there has been an increase on the Monday following Thanksgiving.

Traffic to the Hitwise 100 Retail Index, which is comprised of the top 100 retail Web sites, received 5.07% of all U.S. visits on Nov. 26, 2007–representing an increase of 26% versus Nov. 27, 2006, which received 4.02% of visits.

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Filed under: Consumer, digital, Internet, living target, online retail, shopping

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