Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

For Toddlers, Toy of Choice Is Tech Device

Toy makers and retailers are filling shelves with new tech devices for children
ages 3 and up, and sometimes even down. They say they are catering to junior
consumers who want to emulate their parents and are not satisfied with fake
gadgets. Jim Silver, editor of Toy Wishes magazine, says there has been
“a huge jump in the last 12 months” in toys that involve looking at a
screen.

Six of the nine best-selling toys for 5- to 7-year-olds on
Amazon.com yesterday were tech gadgets. For all of 2006, three of the top nine
toys for that age group were tech-related. The so-called youth electronics
category now accounts for more than 5% of all toy sales.


~A

For Toddlers, Toy of Choice Is Tech Device – New York Times
SAN FRANCISCO, Nov. 28 — Cellphones, laptops, digital cameras and MP3 music players are among the hottest gift items this year. For preschoolers.

Toy makers and retailers are filling shelves with new tech devices for
children ages 3 and up, and sometimes even down. They say they are
catering to junior consumers who want to emulate their parents and are
not satisfied with fake gadgets.

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Filed under: Consumer, digital, gift giving, holidays, interactive, Toys, trends

2 Responses

  1. It just goes to show which direction we’re all heading off to. I don’t think it’s particularly healthy either. After all, kids should have the experience of nature and the outside world. My kid brother actually grew up playing computers. He doesn’t really do sports and gets bored of them easily. This presents a number of different problems for most kids including obesity and poor eyesight.

  2. Kristin says:

    i just did a quick search on what happens to old computers and electronic equipment when we get tired of it (which kids quickly do as we all know). these youth electronic devices are made with toxic chemicals like lead, mercury, arsenic, stuff like that. when we throw them in the trash, they go into our landfills and leach into the soil and our water. when we “recycle” them, industry insiders say 80 percent of the e-waste material is exported, and 90 percent of that material goes to china. there it gets stripped by hand for every reusable bit of plastic or metal. including lead, it seems. makes me think long and hard about buying that “laptop” shaped like barbie’s purse.

    here’s the link i was looking at if you want more info: http://tinyurl.com/2hfht5

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