Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

How holiday shoppers differ by generation

Whether they were braving the crowds on Black Friday, surfing the
internet for deals on Cyber Monday, or choosing a retail store to
visit, the latest Maritz Poll examining the holiday shopping
preferences of Generation Y, Generation X, Baby Boomers and the ‘Silent
Generation’ has revealed some interesting differences.


News: How holiday shoppers differ by generation – Customer loyalty, customer retention, and customer relationship marketing daily news and information – free, unbiased news for the marketing executive or researcher.
Large crowds, long queues, and jammed car parks are only a few of the main reasons why consumers say they dread shopping during the holiday season. Consequently, Maritz argues, retailers could increase traffic to their stores by simply improving the whole experience based on their target audience’s preferences.


Filed under: Baby Boomers, Gen Y, Teens, Tweens, Young Adults

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