Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Promotions, In-Store Displays Key to Swaying Electronics Shoppers

Almost one-third of shoppers bought electronics based on an offer or
promotion–the most popular being rebates and sale prices–according to a new
survey from Omnicom’s Dallas-based Integer Group. Also, most of the buyers (75%)
browsed on the Web before purchasing–going online an average of more than three
times to do research before buying. It was “not uncommon” for the shoppers to
make 10 or more Internet visits.

~A

Promotions, In-Store Displays Key to Swaying Electronics Shoppers – Advertising Age – News
YORK, Pa. (AdAge.com) — This just in: Men and women shop differently. Shopping for a big-screen TV is an exciting process for men, who definitely find it easier than shopping for groceries or shoes. For women, it’s stress-inducing and requires careful consideration and research.

But while a new survey from Omnicom’s Dallas-based Integer Group may
seem to bolster stereotypes, the results also hold some
holiday-marketing clues. And with a record $22 billion in electronic
purchases up for grabs this season, according to the Consumer
Electronics Association, marketing can be a potent influencer when
angling for that wallet share.

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Filed under: advertising, Consumer, digital, entertainment

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