Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Tech giants target older buyers — and their cash

The sheer number of 50-plus consumers is leading tech companies to hit the delete key on many stereotypes about “older” consumers–that they’re cemented in existing buying patterns, that they’re not active, or put off by anything with
multiple buttons. “Any company wanting to grow their business in the next 10 years better have a strategy for marketing to those 50-plus,” warns Matt Thornhill, founder of market research company Boomer Project.

A young-at-heart attitude has helped lead many older Americans to snap up global cellphones and GPS services for travel, tap into online job-search sites for second-career options and play video games. But juxtaposed with physical
realities, it can make it hard to engage the older consumer with a single sales message.


Tech giants target older buyers and their cash –
BOSTON — Edlin Crawford wields the Nintendo Wii game controller with power and confidence — manipulating her digital character on a big-screen TV and racking up points.

Her skill at sports video games comes from playing four to five times per week, but she is far from the teen gamer stereotype.


Filed under: advertising, Baby Boomers, digital, Games, Gaming, health

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