Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

2008: Eco-Marketing To Take Front And Center Stage

Next year expect to see global marketers pitch consumers’ inner ecologist. Among
the areas that will see the most change: bottled water, cosmetics, grains and
cereals, organics, fair trade products, luxury home care products and product
labeling, according to the Mintel Global New Products Database.

~A

MediaPost Publications – 2008: Eco-Marketing To Take Front And Center Stage – 12/03/2007
NEXT YEAR, EXPECT TO SEE global marketers pitch consumers’ inner ecologist. Sure, there are catalogues like Harmony and Gaia aimed at eco-minded consumers. But Chicago-based consultancy Mintel is predicting a raft of new products from mass-market companies.

The firm served up a list of consumer packaged goods categories that will see a big shift in the spectrum toward green. The Mintel Global New Products Database was developed by Lynn Dornblaser, senior new product analyst at the firm, and a colleague in London. They found that the areas that will see the most change are bottled water, cosmetics, grains and cereals, organics, fair trade products, luxury home care products and product labeling.

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Filed under: advertising, caused based marketing, Consumer, eco-friendly, environment

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