Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Victoria’s Secret Makes Push For Teens, College Students

Victoria’s Secret is going after 18 to 25 year-olds as this year’s sales have proven to be disappointing.

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Victoria’s Secret Makes Push For Teens, College Students – WSJ.com
As Victoria’s Secret prepares for the broadcast of its annual fashion show Tuesday, the brand has made a renewed push for younger customers, including holding auditions for a college student to walk the runway amid its famous supermodels.

Sales at Victoria’s Secret have been disappointing throughout this year, hurt by a declining number of mall visitors and fashion miscues at its stores. The company has planned conservatively for the holidays, given shoppers’ worries about the economy.

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Filed under: clothing, Consumer, fashion, Gen Y, Teens, Women, Young Adults

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