Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

High-End Marketers Push Higher Men’s Jewelry Sales

Men are becoming increasingly comfortable with the expertise they’ve gained buying women’s jewelry “and are now willing to use that expertise on themselves.” In addition to cufflinks and tie bars, says Saks Fifth Avenue, sales of bracelets and necklaces have been strong, as have ring sales, reflecting a rise in gay marriages.


MediaPost Publications – High-End Marketers Push Higher Men’s Jewelry Sales – 12/05/2007
BEEN NOTICING A LITTLE MORE bling in your weekly sales meetings? A new report from Unity Marketing says that’s because sales of men’s fine jewelry is hot, doubling to $6 billion from 2004 to 2006. While that still accounts for just about 10% of the total jewelry market, says Pam Danziger, president of Unity, “it’s becoming too large a market for most companies to ignore.”

Fueling the gains, she says, is “a return to more formal business attire, with men wanting to buy tie tacks and cufflinks. It’s not all about watches anymore.”


Filed under: Consumer, fashion, luxury, Men, shopping, trends

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