Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Why Women Lose Weight—or Don’t

A new study reveals how our women’s perceptions of their bodies affect their desire to shed pounds.

~A

Her Body: Women and Weight | Newsweek Voices – Her Body | Newsweek.com
A few months back Pat accidentally tried on a pair of size 2 jeans at an outlet store and was astounded to discover that they fit. Of course, she bought them; she had never had a pair of size 2 pants in her closet—ever. But she couldn’t resist asking the clerk why a woman who normally wears a size 8 would fit into a pair of size 2 jeans. The saleswoman laughed and said this clothing line’s sizes seemed to fluctuate with the designer’s own weight. “No matter how much she gains or loses,” the saleswoman said, “we think she always wants to wear the same size.”

That story came to mind as we were reading the results of a recent Cornell University study published in the journal Eating Behaviors, which examined how people’s perceptions of their size and shape motivated them to lose weight. The authors assumed that the further someone was from a healthy weight, the more dissatisfied they would be with their body and the more pounds they would want to lose to achieve an ideal weight (as defined by a Body Mass Index between 18.5 and 24.9. The BMI is a ratio of height to weight. To check yours, click here). But the results didn’t turn out quite as the researchers had expected, which always makes a study more interesting to us.

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Filed under: Consumer, diet, Women

4 Responses

  1. rome says:

    I am against diets, I think it’s a matter of learning a habit of eating correctly, a bit of everything but not in great quantities plus not allowed to snack between main meals.

    Also I’ve heard “from an ureliable source” that women use to take on 50% more of life burdens compared to men, that’s why the get older first…apparently. Could that be related to diets also? A lot of men are overweight too but I don’t think they worry that much

  2. D Hartman says:

    Counting calories and exercise do work. Most people do not want the hard work that goes along with losing weight so they fail. Here is a simple but true fact, eat less and burn more calories through exercise you will lose weight. Eating right does not help if you sit constantly and do not burn those ingested calories no matter how healthy one eats.

  3. Top Secret Fat Loss Secret – Dr. Suzanne Gudakunst…

    We keep talking about losing weight. Some people just don’ t start off on a weight loss programme because they think too far ahead– what will happen after the weight loss, how will they keep it all off, and so on. I have realized that, weight maintenan…

  4. SOG knives says:

    SOG knives…

    Interesting ideas… I wonder how the Hollywood media would portray this?…

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