Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Report: Shoppers Losing Their Appetite For High-End Toys

A more stable selling environment and rational pricing bodes well for store
profitability. “We also saw a significant change in the composition of what was
selling-there were a lot more lower-dollar-value items than we’ve seen in
previous years, and a lot of accessories,” says an NPD analyst, “and those tend
to be a little more profitable.”


MediaPost Publications – Report: Shoppers Losing Their Appetite For High-End Toys – 12/06/2007
BASED ON THE FIRST READING of holiday sales of consumer electronics, consumers seem to be losing some of their tech enthusiasm.

Total spending on electronics gained just 6%–to $2.2 billion–in the first week of the holiday season, compared to a gain of 12% in the same period a year ago, reports The NPD Group. And it’s the first time in the six years that NPD has tracked this point-of-sale data that dollar-sales growth has dipped below double digits.


Filed under: Consumer, kids, luxury, Toys

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