Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Slot Machines for the Young and Active

A new class of slot machines, aimed at attracting younger players who
grew up with video games, is demanding something more than the ability
to pull a lever — skill.

~A

Slot Machines for the Young and Active – New York Times
The venerable slot machine is undergoing a generational shift. For more than a century, since its invention by a German immigrant named Charles Fey in the 1890s, slot machines have required little more than cash, faith and an ability to pull a lever or push a button.

But now, a new class of machines, aimed at attracting younger
players who grew up with video games, is demanding something else —
skill.

Adding an element of hand-eye coordination, however
simple, is just one way slot makers are laboring to broaden the appeal
of the insistently bleating devices that have proved so popular among
older players. Besides new devices that provide an extra payoff for
game-playing dexterity, manufacturers have developed communal games
that link clusters of machines — which are proving popular with people
under 40.

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Filed under: Consumer, Games, Gaming, Gen Y

One Response

  1. bingo says:

    these type of slot machines have been in english pubs for years. and are constantly occupied. fights even brake out over them if a player goes to the bar to get change and someone jumps on the machine. personally I prefer to play <>online slot machines these days.

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